Hinge Taiwan

In the realm of international marketing, Hinge, a dating app renowned for its commitment to fostering serious relationships, has primarily concentrated its efforts within the European market. With a focus on catering to a European audience, the app now endeavors to expand its presence into Asian countries. Recognizing the inherent cultural differences between the two regions, particularly the more conservative nature of Asian societies compared to their European counterparts, this project aims to meticulously analyze these cultural boundaries. The ultimate goal is to formulate a strategic entry plan grounded in a nuanced understanding of cultural factors, ensuring a successful integration of Hinge into the chosen Asian market.