top of page

Brand History

Throughout my professional journe, I have consistently contributed to and acquired valuable skills from various organizations. From my early days as an exhibitional promoter to my current role, I've eagerly soaked up knowledge and skills from diverse organizations. With each step, I've honed my abilities and discovered more about my identity as Bella Yang. Through my dedication to excellence and knack for adaptation, I've made a mark in every role I've embraced. Reflecting on my journey, I'm thrilled about my achievements and excited to continue shaping my professional legacy.

Work Experience

image.png
image.png
image.png
image.png
image.png

Jun. 2023 - Sep. 2023

Nirvana Spa

Project Consultant, Academic Practicum

England, UK

LinkedIn Proposal development :

Developed a compelling LinkedIn proposal to enhance awareness and recruitment for Nirvana Spa in the hospitality sector.

Jun. 2023 - Sep. 2023

The Children's Society

Project Consultant, Academic Practicum

England, UK

Organising a fundraising event :

Successfully led a fundraising event for the Children's Society, receiving commendation for my strong organizational skills and alignment with the brand mission. The event resulted in a total collection of nearly 400 pounds, highlighting its success and impact.

Sep. 2021 - Present

Freelance Social media copywriting creator

Sponge Tree Network social media LTD

Taipei City, Taiwan

Copywriting :

With a primary focus on B2C Marketing, I specialize in impactful copywriting, strategically deploying articles on social media platforms including Instagram, Facebook, and Dcard. The core objective is to amplify brand awareness and drive sales growth.

 

Notably, a recent specific post garnered 405 clicks and 80 replies within 2-3 days, effectively satisfying clients and elevating brand visibility.

Jun. 2021 - Sep. 2022

Co-Founder

Ustinian

Taipei City, Taiwan

Purchasing/ Buying :

Led product evaluation and procurement procedures, meticulously assessing items to guarantee the acquisition of high-quality products while optimizing cost-efficiency.

 

Social Media Management :

Created emotionally compelling content to engage and resonate with the target audience, establishing a strong brand connection and fostering meaningful interactions.

 

Visual Design :

Produced visually captivating brand posters to elevate the brand's aesthetic appeal and establish a compelling brand image

Jun. 2020 - Nov. 2020

Freelance Visual Marketing Officer

Waterson Crop

Taipei City, Taiwan

Visual design :

Created visually captivating images and videos via Adobe Illustrator, Photoshop, Premiere Pro and Canva to enhance brand appeal and engagement.

Jun. 2020 - Nov. 2020

Marketing Assistant

Waterson Crop

Taipei City, Taiwan

YouTube channel enhancement :

Created captivating videos and cover pages, strategically promoting them on the official channel and website, implementing online marketing strategies like brand consistency, resulting in increased traffic volume from 800 to 1300 clicks.

Visual design :

Created captivating brand posters using Canva and Adobe site, distributed across channels to leave a lasting impression.

Sales assistant :

Streamlined sales processes by gathering business information and using our ERP system to generate accurate quotations and purchase orders.

Liaised with international suppliers and agents by engaging in effective communication and negotiation through email correspondence.

Web Development :

manage the information on official website and regularly update the lastest information through WordPress.

Mar. 2019 - Jun. 2019

Exhibition Promoter

Taiwan External Trade Development Council

Taipei City, Taiwan

Being the first point of contact with visitors and to deliver the best possible experience.

Engaged in International Trade shows and Exhibition.

Excellent customer service skills in a fast-paced environment.

Effective communication skills to introduce events to visitors and promptly address their inquiries, ensuring a seamless and satisfactory experience for local and international participants.

image.png
image.png
image.png
image.png

Academic Awards 

2023

Best Poster Award

MSc Marketing Poster Fair for Marketing Research (2023)

University of Bath School of Management

image_edited.jpg
image.png

Awarded with ‘University of Bath, School of Management’ Scholarship.

2022

截圖 2023-11-14 下午8.29.01.png

2019

Silver Award

Global Brand Planning Competition 2019 in Singapore

Global Chinese Marketing Federation (2019)

1683414220720_edited.jpg

2nd Place (Category: Internet and Physical Channels)

2019 Student Special Topic Project Presentation

Chihlee University of Technology (2019)

2018

Honourable Mention

TBSA National College and University Innovative Planning Competition

Taiwan Business Strategy Association (2019)

1st Place (Categories: Exhibition & 3D Exhibition Design)

2018 MICE Planning Presentation and Product Marketing Exhibition Competition

Chihlee University of Technology (2018)

2nd Place (Category: Short Film)

2018 National College and University Moral Case Study Analysis and Short Film Competition

National University of Kaohsiung & Chinese Business Ethics Education Association (2018)

bottom of page