Brand History
Throughout my professional journe, I have consistently contributed to and acquired valuable skills from various organizations. From my early days as an exhibitional promoter to my current role, I've eagerly soaked up knowledge and skills from diverse organizations. With each step, I've honed my abilities and discovered more about my identity as Bella Yang. Through my dedication to excellence and knack for adaptation, I've made a mark in every role I've embraced. Reflecting on my journey, I'm thrilled about my achievements and excited to continue shaping my professional legacy.
Work Experience
Jun. 2023 - Sep. 2023
Nirvana Spa
Project Consultant, Academic Practicum
England, UK
LinkedIn Proposal development :
Developed a compelling LinkedIn proposal to enhance awareness and recruitment for Nirvana Spa in the hospitality sector.
Jun. 2023 - Sep. 2023
The Children's Society
Project Consultant, Academic Practicum
England, UK
Organising a fundraising event :
Successfully led a fundraising event for the Children's Society, receiving commendation for my strong organizational skills and alignment with the brand mission. The event resulted in a total collection of nearly 400 pounds, highlighting its success and impact.
Sep. 2021 - Present
Freelance Social media copywriting creator
Sponge Tree Network social media LTD
Taipei City, Taiwan
Copywriting :
With a primary focus on B2C Marketing, I specialize in impactful copywriting, strategically deploying articles on social media platforms including Instagram, Facebook, and Dcard. The core objective is to amplify brand awareness and drive sales growth.
Notably, a recent specific post garnered 405 clicks and 80 replies within 2-3 days, effectively satisfying clients and elevating brand visibility.
Jun. 2021 - Sep. 2022
Co-Founder
Ustinian
Taipei City, Taiwan
Purchasing/ Buying :
Led product evaluation and procurement procedures, meticulously assessing items to guarantee the acquisition of high-quality products while optimizing cost-efficiency.
Social Media Management :
Created emotionally compelling content to engage and resonate with the target audience, establishing a strong brand connection and fostering meaningful interactions.
Visual Design :
Produced visually captivating brand posters to elevate the brand's aesthetic appeal and establish a compelling brand image
Jun. 2020 - Nov. 2020
Freelance Visual Marketing Officer
Waterson Crop
Taipei City, Taiwan
Visual design :
Created visually captivating images and videos via Adobe Illustrator, Photoshop, Premiere Pro and Canva to enhance brand appeal and engagement.
Jun. 2020 - Nov. 2020
Marketing Assistant
Waterson Crop
Taipei City, Taiwan
YouTube channel enhancement :
Created captivating videos and cover pages, strategically promoting them on the official channel and website, implementing online marketing strategies like brand consistency, resulting in increased traffic volume from 800 to 1300 clicks.
Visual design :
Created captivating brand posters using Canva and Adobe site, distributed across channels to leave a lasting impression.
Sales assistant :
Streamlined sales processes by gathering business information and using our ERP system to generate accurate quotations and purchase orders.
Liaised with international suppliers and agents by engaging in effective communication and negotiation through email correspondence.
Web Development :
manage the information on official website and regularly update the lastest information through WordPress.
Mar. 2019 - Jun. 2019
Exhibition Promoter
Taiwan External Trade Development Council
Taipei City, Taiwan
Being the first point of contact with visitors and to deliver the best possible experience.
Engaged in International Trade shows and Exhibition.
Excellent customer service skills in a fast-paced environment.
Effective communication skills to introduce events to visitors and promptly address their inquiries, ensuring a seamless and satisfactory experience for local and international participants.
Academic Awards
2023
Best Poster Award
MSc Marketing Poster Fair for Marketing Research (2023)
Awarded with ‘University of Bath, School of Management’ Scholarship.
2022
2019
Silver Award
Global Brand Planning Competition 2019 in Singapore
Global Chinese Marketing Federation (2019)
2nd Place (Category: Internet and Physical Channels)
2019 Student Special Topic Project Presentation
Chihlee University of Technology (2019)
2018
Honourable Mention
TBSA National College and University Innovative Planning Competition
Taiwan Business Strategy Association (2019)
1st Place (Categories: Exhibition & 3D Exhibition Design)
2018 MICE Planning Presentation and Product Marketing Exhibition Competition
Chihlee University of Technology (2018)
2nd Place (Category: Short Film)
2018 National College and University Moral Case Study Analysis and Short Film Competition
National University of Kaohsiung & Chinese Business Ethics Education Association (2018)