Brand Element

Soft skills and Hard skills

The page on brand elements effectively illustrates both my soft and hard skills, showcasing a comprehensive overview of my academic and professional journey. I firmly believe that my acquired brand elements, encompassing a blend of soft skills and hard skills, distinctly set me apart in the professional landscape.

Leadership in diverse group setting

Entrepreneurial Odyssey in Retail Sales : The Enchanting Journey of Business Exploration

Leadership Journey in the Brand Competition: Proficiency in Effective Communication

Leadership in diverse group setting

Entrepreneurial Odyssey in Retail Sales : The Enchanting Journey of Business Exploration

Skill Developed

Project Proposal (Chinese Vision)

Visual Design

Leadership Journey in the Brand Competition: Proficiency in Effective Communication

Skill Developed

One page Project Proposal

Project Profile

The Children's Society
Project Consultant, Academic Practicum
England, UK

Jun. 2023 - Sep. 2023

Working as a project consultant and serving as the group leader for this particular project, I have had the opportunity to develop and refine a diverse set of essential skills, including cross-cultural management and communication, adept event management and planning, critical thinking, time management, and strategic planning.

Especially through this project, I have further cultivated my adaptability and resilience. Confronting unexpected challenges and projects deviating from the initial plan underscored the critical importance of adaptive skills. This experience heightened the significance of teamwork, compelling our team to adapt swiftly and collaborate efficiently. Despite facing time constraints, our team successfully completed all tasks within a concise two-week period, ensuring the seamless execution of our event.

Becoming the leader in an English-speaking setting was initially intimidating. My apprehension stemmed from my lack of confidence in my English skills, particularly in managing a diverse team. I feared that my teammates might struggle to comprehend my communications. To tackle this issue, I devised a strategy: I adopted a proactive approach by creating meeting agendas and thoroughly preparing for discussions within the team and with clients in advance. This approach aimed to improve meeting efficiency and ensure clear communication. I discussed my rationale with my teammates, who were receptive and agreed to review the plan collaboratively. This approach alleviated my initial fears regarding effective communication and project management in a diverse team. Working with a diverse team taught me how to effectively communicate, interact, and organise with individuals from different backgrounds and cultures. This experience played a crucial role in our successful collaboration and the overall success of the event.

Leadership

Cross-cultural Management

Event Planning

Strategic Planning

Critical thinking

Time management

Organisation

Event Management

Jun. 2021 - Sep. 2022

Co-Founder

Ustinian

Taipei City, Taiwan

In my role as Co-founder, I have gained invaluable experiences shaping both my hard and soft skills.

Leading product evaluation enhanced my strategic decision-making and vendor management abilities. Social media management deepened my understanding of effective communication, empathy, and emotional intelligence, especially in customer interactions. The skills refined during the Global Branding Competition, applied in this specific experience, have strengthened my expertise in graphic design and visual storytelling when crafting visually captivating brand posters. This diverse experience has equipped me with a well-rounded skill set, encompassing strategic decision-making and graphic design as hard skills, along with essential soft skills like effective communication and empathy, all of which I carry forward into future ventures.

In the early stages of entrepreneurship, I strategically employed my multifaceted skill set to drive sales and enhance brand visibility. Leveraging my proficiency in purchasing and buying, I took charge of intricate product evaluation and procurement procedures. This hands-on approach not only guaranteed the acquisition of high-quality products but also maximized cost-efficiency—a pivotal strategy in navigating the competitive startup landscape.

One notable challenge I encountered was the imperative task of defining customer preferences accurately. It was imperative for me to move beyond merely selling products based on personal preferences and style. Recognizing the importance of aligning with the market, I embarked on a comprehensive market research initiative. This involved conducting anonymous surveys through D-card, a popular social media platform in Taiwan. This method allowed me to tap into my research skills, gaining valuable insights into the nuanced preferences of my target audience. By combining my strategic decision-making abilities with comprehensive market research, I ensured that my offerings were not only aligned with market demands but also tailored to meet the specific preferences of my customers. This dynamic integration of skills proved instrumental in steering the business towards sustainable growth.

Leadership

Time Management

Communication

Strategic Planning

Creativity

Branding

Organisation

Story Telling

2019

Silver Award

Global Brand Planning Competition 2019 in Singapore

Global Chinese Marketing Federation (2019)

In my role as the Group Leader for the Global Brand Competition in Singapore project, I oversaw the team and developed crucial skills contributing to my professional growth.

Effective communication was key, ensuring seamless collaboration and understanding among team members. I also communicated directly with the business owner to align the project with their preferences. Adept storytelling conveyed our brand narrative, fostering engagement with our audience. Creative thinking facilitated problem-solving and innovation, crafting messages aligned with the brand's personality. Proficient time management was crucial for meeting deadlines, and our team consistently delivered positive results under time pressure. This leadership journey enriched my skills, providing a versatile set of competencies for future endeavors.

My leadership role in the brand competition has showcased my proficiency in effective communication. As the leader for this specific project, I took on the responsibility of engaging with the brand founder to secure the brand authority in the competition. I communicated to the brand representatives my genuine appreciation for the qualities of your company's product, having experienced its close alignment with the diverse needs of consumers.

I expressed a strong desire to contribute to expanding the product's market presence to a broader audience. Additionally, I emphasized my prior work on a comprehensive marketing plan for your company during a class, offering it as a point of reference if deemed acceptable. The brand's response was positive, acknowledging the depth of understanding demonstrated and the identification of current challenges and improvement areas.

They expressed gratitude for the commitment to researching and analyzing the brand, granting authorization for the competition while expressing hope for a successful outcome. This experience served as a valuable lesson, underscoring the importance of clear articulation of ideas, active listening, and incorporating feedback. These qualities were demonstrated through practical examples and well-crafted plans that successfully conveyed and implemented my vision.

Leadership

Time Management

Communication

Strategic Planning

Creativity

Branding

Organisation

Story Telling

Soft skills and Hard skills

Leadership in diverse group setting

Entrepreneurial Odyssey in Retail Sales : The Enchanting Journey of Business Exploration

Leadership Journey in the Brand Competition: Proficiency in Effective Communication

The Children's Society
Project Consultant, Academic Practicum
England, UK

Jun. 2023 - Sep. 2023

Client Feedback

Result from Uni

Jun. 2021 - Sep. 2022

2019

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Soft skills and Hard skills

Leadership in diverse group setting

Entrepreneurial Odyssey in Retail Sales : The Enchanting Journey of Business Exploration

Leadership Journey in the Brand Competition: Proficiency in Effective Communication

The Children's Society Project Consultant, Academic Practicum England, UK

Jun. 2023 - Sep. 2023

Jun. 2021 - Sep. 2022

2019

Sign Up For My Latest

The Children's Society
Project Consultant, Academic Practicum
England, UK